According to data published by analytics firm Contentsquare, online supermarkets in the UK have seen a major increase in transactions in recent weeks. The research revealed that sales increased by a massive 221% during the week which ended April 3. It also demonstrated that 53% more transactions took place during the same period on online cosmetics stores, which is a 156% increase in comparison to how sales were before the epidemic hit.
This is further evidence that E-commerce sales as a whole are increasing dramatically as a result of the coronavirus pandemic, and corresponds with the news published yesterday in which we explained that global online sales increased by 74% in March.
UK supermarket chain Morrisons has partnered with Deliveroo to make essential items available for delivery through its app. This is due to families being unable to book delivery slots during the current time when demand for delivery is high. Morrisons are offering 70 essential household items which are available to order through the Deliveroo app and this service will be made available from more than 130 Morrisons stores across the UK. Morrisons chief executive David Potts has said “Our partnership with Deliveroo will help us to continue to play our full part in feeding the nation.”
This news follows our report on Deliveroo partnering with British retailer Marks and Spencer to deliver essential items from 120 M&S stores. It is highly encouraging that many British retailers are partnering with delivery services to help with keeping customers safe and well-fed at this time.
A study commissioned by E-commerce solutions organisation Detail Online has revealed that Europe’s surge in E-commerce will continue even after the coronavirus crisis has ended. The study took place in March and surveyed consumers across France, Germany and the UK. It revealed that 6 out of 10 consumers say they will continue to buy as much as they do currently when the pandemic is over, and 80% stated they will return to shop for non-essential items in 2020.
It is important for online retailers to keep the results of this study in mind, as many retailers could greatly benefit from the fact that E-commerce will continue to grow and consumers will continue to buy both essential and non-essential goods.
According to research carried out by payment solutions firm ACI Worldwide which studied data from millions of global transactions, last month online transaction volumes rose to a record 74%. The research also revealed garden essentials to be the most popular product worldwide, as traffic to this type of product increased 163% in comparison to March 2019. Sectors which have seen a decrease in their sales include tickets (60% drop), travel sales (44% decrease) and online dating (8.9% drop).
The huge jump in online orders and the purchasing of particular products demonstrates the ground-breaking impact of the coronavirus on global E-commerce – as more people are having to stay at home, more people worldwide are turning to online stores in order to purchase the goods they need.
According to research carried out by parcel monitoring service ParcelLab, online retailers in the UK have been delivering parcels 20% faster than usual. It has been revealed from the research data that the average delivery time in the UK has reduced from 2.1 days to 1.7 days over the last two weeks. It is suspected that this is due to online retailers speeding up their deliveries in order to keep up with the increased demand caused by coronavirus.
In some ways it is surprising that parcels are being delivered at a faster rate as usually delivery times slow down with a high number of orders. However, there are other factors to consider, including the fact that more people are at home and are available to collect their order straight away. As delivery drivers also don’t require a signature under current coronavirus measures, they are able to drop off parcels quicker.
Drugstore chain Dm has started to roll out click and collect in its stores across Germany. The click and collect solution is known as “Express-Abholung”, and this was put into effect after a short test phase in Munich. It has been actioned primarily in response to the coronavirus in order to make it easier for Germans to access pharmaceuticals, and products can be collected 6 hours after ordering. A spokesperson for Dm has said “After it became clear that the measure to combat the spread of the coronavirus would limit stationary retail, we decided to offer this service across Germany.”
Offering click and collect to customers across Germany is an excellent method for ensuring that customers are able to get essential goods easily and quickly, and will also reduce the need for people to spend time in close proximity with one another.