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E-commerce: Google to raise advertising fees to 2% in UK

E-commerce: Google to raise advertising fees to 2% in UK

In order to reflect the UK’s 2% digital service tax which was introduced in April, tech giant Google has announced that it will increase its advertising costs for UK retailers by 2%. From 1 November, online retailers who use Google Ads or YouTube to promote their...
E-commerce: Google scraps fees for Google Shopping ads

E-commerce: Google scraps fees for Google Shopping ads

In order to attract more sellers, Google has decided to make it so that retailers can advertise their products on the Google Shopping page for free. Up until now there was a fee that merchants had to pay in order to do this, and it is expected that this will be...
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