According to a survey conducted by online marketplace Capterra, 27% of consumers across Europe will continue to engage in E-commerce and buy more products online than they did before the coronavirus crisis began. These findings were discovered when Capterra carried out research into 6,000 consumers from countries including France, Germany, the UK and Spain. The study also found that the purchasing behaviour of 59% of European consumers has changed permanently and that the number of shoppers buying 11-20 products per month has doubled.
As most physical retail stores closed during the pandemic, many people became used to purchasing online. A factor that has contributed to the continuation of this trend is that vulnerable and elderly people have also had to turn to shopping online more frequently.