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German online retailer Otto has stated that they have noticed a decrease in the return rate by 5% in the last couple of months – this is in comparison to the same period a year ago. Otto Group’s subsidiary The Baur Group also reported a return rate which is 7% lower than last year. Otto Group’s Board Member for Multichannel Distance Trading has said “The purchasing behavior has obviously changed during the corona crisis – from emotion-driven spontaneous purchases to inspiring but more conscious coverage of need.”

J&P Comments

It will be interesting to see whether this change in the rate of returns will continue to stay the same in future months after the coronavirus crisis has ended.

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