According to a study carried out by delivery solutions firm ParcelLab, online retailers in Germany are failing to keep their customers informed of their order journeys. After researching the shipping services of Germany’s 100 largest E-commerce stores, ParcelLab found that only 1 in 4 E-commerce companies send confirmation e-mails after checkout. The research also revealed that a quarter of online retailers stop communicating after just sending one e-mail, and that only 30 retailers provide their customers with tracking details.
With the coronavirus pandemic, more orders are taking place online in Germany, and more than ever customers need to be kept up-to-date on their order information. If you are selling online in Germany, it is important e-mails updating customers on their orders are sent on a regular basis, and that tracking information is easily available.