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Leading search engine Google is expanding its E-commerce horizons – the technology giant has just launched ‘Shoploop’, an experimental interactive video shopping platform which can be used to introduce shoppers to products via short web videos. Shoploop has been created by the research and development division of Google known as Area 120, and businesses on Google can use the platform to create 90-second videos to promote their products and services online.

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As J&P has reported, other digital brands and social media channels such as TikTok and Instagram have expanded their E-commerce capabilities by adding shopping features to their videos. Now that Google has introduced Shoploop, these platforms will need to step up their game in order to compete with Google.

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