A report published by retail analysis organisation RetailX has demonstrated that E-commerce in France will be worth €115.2 billion by the end of 2020. As French E-commerce was worth €103.4 billion last year, this is an expected increase of 11.4%. The report also detailed that E-commerce will account for 4.63% of France’s Gross Domestic Product (GDP) and that the average online shopper will spend €2,428 this year. It was also revealed that a massive 53.7% of French internet users have used Amazon in 2020.
Although E-commerce in France is expected to increase by 11.4% this year, this is still a decrease in growth in comparison to recent years – in 2019 the French E-commerce market increased by 11.7% and in 2018 it increased by 13.3%.