In order to attract younger shoppers, Chinese E-commerce giant Alibaba has launched a discount designer platform known as “Luxury Soho”. It has been introduced via Alibaba’s Tmall platform and provides luxury brands with the ability to track statistics and insights. Tmall Europe’s head of fashion and luxury has said “With Luxury Soho, brands can move select products and collections onto an online outlet store and bring them in front of a specific audience that is waiting to discover new products and brands.”

J&P Comments

As the online fashion industry has been one of the sectors worst affected by the coronavirus pandemic, it is encouraging that Alibaba are working to help to get fashion brands back on their feet and help them to manage their inventory and stock – this is an issue that is often overlooked in fashion.