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Major E-commerce platform Shopify has launched an app, ‘Shop’, which allows users to discover and connect to local Shopify retailers. The app can provide a wide range of information to customers all in one place such as retailers’ contact details, order details and stock availability. The app is also expected to greatly benefit small businesses, as the president of research organisation Valoir has explained: “The app is exposing shoppers to smaller retailers that can’t necessarily offer their own app to remain competitive”.

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As small retailers are currently challenged by the coronavirus crisis, this is the perfect time for the ‘Shop’ app to be introduced. If you are a retailer on Shopify, the app will help you, as it has also been stated by a spokesperson for Constellation Brands that the app “may well prove a fundamentally different and revolutionary model for connecting customers with brands on digital platforms”.

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