In order to attract more sellers, Google has decided to make it so that retailers can advertise their products on the Google Shopping page for free. Up until now there was a fee that merchants had to pay in order to do this, and it is expected that this will be extended worldwide by the end of 2020. Google’s president of commerce has said “By doing this, it helps many more shoppers find what they’re looking for, but it also helps bring some quite needed relief to the retail and small business ecosystem.”

J&P Comments

Making it free to advertise on Google Shopping will benefit both online sellers and customers, as it will make it easier for sellers to get their products noticed and for online shoppers to find the products they are looking for.