The two-day European Cross-Border E-commerce Forum opened this week in Liege, Belgium. The Forum is a key platform to discuss the E-commerce opportunities available to Europe and China, and over 150 representatives from institutions and Chinese and EU companies are attending to network. The COO of Overseas-Wallonia Export-Investment Agency, Michael Kempeneers, has said “E-commerce between China and Europe is booming, trading at around $63 billion. China’s e-commerce giant Alibaba’s Cainiao has chosen Liege Airport in central Belgium to develop its first European hub for e-commerce.”

J&P Comments

The European Cross-Border E-commerce Forum is a fantastic opportunity for China and Europe to strengthen their cross-border relations by networking and exchanging ideas. The decision to hold the forum at Liege Airport also contributes towards making Liege a popular location for E-commerce – the airport is already home to an e-Hub which was opened this year by E-Logistics firm ViaEurope.